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Introduction to Evangelism is unavailable, but you can change that!

Alvin Reid writes that evangelism is “central to the mission of the church in any age.” Here, Reid traces the essence of evangelism—its history and character—teaching Christians how to preach the Gospel effectively. Using methods built upon biblical, historical, and theological foundations, this introduction to evangelism integrates doctrinal issues with practical matters of methodology, while...

1 Make the Message Plain: What Is Evangelism? Lost. This word shattered the peacefulness of our family vacation at Myrtle Beach in late July 1997. We had finished our first day’s swim and were sitting at a restaurant on a pier. As I ordered, I noticed my wife watching a large group of people who had gathered on the beach—rescue vehicles, lifeguards, and bystanders. A thirteen-year-old girl had been caught in a vicious riptide. Her eighteen-year-old cousin and her father tried to save her. The girl
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